We are what we eat!

“We are what We EAT” - a saying that is true to its words. The truth behind the words holds quite true to our health. Eating fresh fruits reflects fresh look on our face. Eating fresh vegetables reflects in our immune system. Eating pure food reflects in our overall health. Or shall we say eating “unadulterated” food reflects in our overall health and downsizes the existence of falling prey to critical diseases which occur due to the prolonged intake of adulterants in food.

Adulteration has become a part and parcel of the food products that we eat. 90% of society buys food items without questioning the source of these food items; the physical, chemical or biological vulnerability in the processing units, the hygiene and safety measures in the warehouses where these are packed and stored... all these factors in the value chain make a lot of difference to the quality of food.

At Sahara Q Shop, Quality holds the prime value in all the processes of the entire value chain. The elimination of Food adulteration is vital to the growth of our next generation. We as the society have to take vigil action against adulteration by saying no to Adulterated Food. It’s time we declare Fight Against Adulteration!

Time To Say No To Food Adulteration!

Yes, we do deserve the best quality of living! But are we victimizing ourselves consciously by compromising on health? Indeed yes! Irrespective of where we live in any corner of India, we are knowingly consuming adulterated food, depriving ourselves of a quality life. It is we who can stop food adulteration. The more aware we are about the consequences of adulteration and stop buying and consuming adulterated food, lesser will be the prospects of food frauds in cheating people and healthier will be the society. Let us not plague the prospects of a healthy society that we can give shape to.

Someone has rightly said, ‘together we can, together we will’. Consumer awareness on a large scale can only help control adulteration. Many a consumer blindly buys food products without checking the ingredients, quality parameters, expiry date and other crucial information. Consumer awareness is the need of the hour. No wonder we are victims of many lifestyle diseases including chronic that affect us both in the short and long run – cancer, liver disorder, kidney problems, stomach disorders, digestive problems, glaucoma, skin diseases, and the list goes on. Unless consumers are aware of the menace of adulteration and become health conscious the situation cannot be brought under control.

It has been since 1899 that the laws regulating the quality of food have been in effect with several states formulating respective food laws until 1954. And then the Prevention of Food adulteration Act (PFA), a central legislation was enacted in 1954 by the government of India. The legislation came into force from 15 June, 1955. This was followed by coming into effect of the Food Safety and Standards Act (FSSA) in 2006. Irrespective of the Acts enacted, are government authorities able to curb the menace? It is a big No! It is only when consumers are aware and fight united that food adulteration can be contained. Say no to food adulteration by fighting against the menace.

For more information and to be a part of Fight Against Adulteration visit visit the site http://www.saharaqshop.com/fights-adulteration

Sahara Q Shop – Where Quality and Purity is a Mission!

Sahara Q Shop has been successful in its mission of providing pure and quality staples, processed foods, kitchen groceries, personal and home care products. But how do we ensure that each and every product that we offer you is in its highest form of purity and quality? Let’s explain you here:

At Sahara Q Shop we follow Sahara Quality Management System which begins at the grass root level of manufacturing and packaging by using Quality control techniques like raw material testing, online process monitoring and finished product testing. All food and non-food products go through SQMS to eliminate any physical, chemical or biological vulnerability in the entire value chain.

There are 7 hi-tech laboratories being established across India which focus on testing pesticides, heavy metals, naturally occurring toxic substances (NOTS) and all kinds of known food adulterants, besides testing for physical, chemical and microbiological factors.

The manufacturing/packaging locations are stringently selected by reviewing various factors like infrastructure, quality control processes, incoming material control, processing control, final product control, cleaning and sanitation practices, employee hygiene, pest control, training, quality assurance system, warehousing and transportation practices, to name a few.

Besides all these preventive quality control factors, SaharaQ Shop has a Quality Advisory Board comprising top notch scientists and doctors of India, who have been instrumental in making Sahara Q Shop achieve its mission of delivering Quality and Purity.

We are doing our part by ensuring that we follow and deliver the best standards of quality in all our products and spread the knowledge about food adulteration in India. However, this Fight against adulteration is incomplete without You. If the common man understands the perils of Adulteration, the entire nation can thrive in good food and good health.

Rewrite The Rules Of Buying Your Monthly Ration!

With the advancement of science and technology, we’ve seen an agricultural revolution or commonly known as Green Revolution in our country. However, this revolution has had its share of pros and cons. The pros being higher production of food grains making India self sufficient and the downside being the negative effects of high use of fertilizers and pesticides. Overuse of fertilizers, pesticides affects the nutritive value of food grains.

Today, due to the pace our lives have taken, we fall short of time to inspect the food we buy, the food that our family intakes. In India the age old tradition of buying ration from Kirana Stores is a rule that almost every household has followed since generations. Does anyone take responsibility of quality checks at our local kirana store is what we should ask ourselves?

Even when we include a better food choice in our routine, even when we shun fast food, even when we include more fruits, we still see that the average life expectancy has decreased, the span of health related issues has increased, our immunity has taken a back seat. We should do a self-introspection in our lives and try to answer that why despite trying to be healthy, we are not?

It is commonly said that “our health is the mirror of what we eat”. And this is the answer to all above questions. We need to Change our Choices to increase the Chances of better Health of our family and society!

And this is not a tough task. It’s just we need to rewrite the rules of shopping. We need to question the Quality of the food and non-food items we buy as part of our monthly ration. We need to be sure of the Quality that our Kirana store offers.

At Sahara Q shop there has been a conscious effort to put the Quality in place as a priority. It’s time you take control and take the mission to fight adulteration ahead!

A New Year – A New Resolution!

Every year we make new resolutions. Some take a resolution to quit smoking, some take a resolution to stay away from fast food, some take resolution to hit the gym atleast 4 days a week, some take a resolution to be more punctual at work and the list goes on... 

What about welcoming this New Year 2014 with a progressive resolution, which will not only improve the health of our family but will help us lay foundation to fight for a social cause. Yes we are talking about taking a resolution to consume unadulterated food ourselves and ignite the fight against adulteration in the neighbourhood that we live in.

Majority of Indian households are engulfed in the shackles of buying and consuming adulterated food. In other words we have turned our eyes off to this critical supply chain error or cheating. We get educated and work hard to earn our living to live a fulfilling life. However, in this marathon of life we are forgetting that a fulfilling life flourishes on the threshold of health. And food being basic contributor to good health, we cannot ignore eating right by consuming Unadulterated Food!

Let’s take this resolution to be responsive about providing Unadulterated food to our kids, parents and ourselves to bring a positive change in the lives of people we truly care about and further spread the word to demolish food adulteration from India.

Why Awareness Against Food Adulteration The Need Of The Hour In India?

Today not even a single food product is spared from adulterants. Right from urea in milk, lead chromate in fruits and vegetables, pesticides in cold drinks, artificial colors in sweets, juices, jams, ketchup, and confectioneries, animal fat in vegetarian food to wax in cheese, substandard flour, papaya seeds in pepper, the list of adulterants just goes on. These adulterants hazardously affect our health causing various diseases. The common people at large are still not aware about the Menace of Adulteration.

In spite of amendments to the Prevention of Food Adulteration Act, 1954, food adulteration in India has only increased to an alarming level. Low penalty of Rs 500 to Rs 1,000 for food fraud and erring manufacturers and traders being hardly put behind bars have only aided to the booming industry of food adulteration. If the menace is not controlled now, it would give birth to an unhealthier tomorrow with diseases ruling the roost! Lack of consumer awareness and their ignorance about PFA standards have only made things worse. Awareness about Food Adulteration is thus the need of the hour in India.